Iran's leading e-commerce service Digikala has launched an affiliate marketing platform as a strategy to expand its market reach and fortify its presence, following extensive lay-offs that proved that the company is in dire need of a shake-up to weather the economic storm the country is currently facing.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by that entity's own marketing efforts, reported Digiato.
During a gathering held in the Homa Hotel in Tehran on Sunday morning, the company's CEO Hamid Mohammadi elaborated on the marketing strategy which he hopes will broaden the e-store's range of services and products.
Mohammadi said, "To bring variety to our products, we realized the need for content production and marketing. Websites, groups on messenger apps and Instagram pages which can circulate content can use this new system as a source of income."