• Communication Ombudsman Shaping Future of Marketing in Iran

    With Iran’s Communication Regulatory Authority introducing a marketing strategy via messages, soon the disturbing adverts will become something of the past. 
    Furthermore, in order to keep the door open to businesses, according to CRA chief Hossein Fallah, a system has been devised by mobile phone operators for those willing to receive advertisement by messages. 
    Individuals can register with the system to receive marketing text messages in return for discount packages, reported IRNA.
    The scheme requires senders to deliver telemarketing text messages only to those who have given consent to receive them through an online system which is regulated and monitored by the CRA.
    Moreover, operators are required to identify senders of unauthorized marketing messages and take punitive measures against them.

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