The Iran Blood Transfusion Organization will soon launch an online blood donation campaign through social networks to encourage and promote the culture of blood donation among the people. Titled “From World Blood Donor Day to National Blood Donor Day”, it will start on June 14 and run through July 30, Borna News Agency reported. The campaign is an initiative by the IBTO head to incorporate in the community benevolent activities that aim to cultivate “a culture of giving among the people,” said Zaman Hamzepour, public relations deputy of the organization.