Three major Iranian digital marketing companies have been merged to curb costs and create an integrated system in the face of economic uncertainties which have slowed the business and prepared the ground for synergy. Through this merger, the digital marketing firm Anetwork and digital mobile advertising Adad have been merged with the ad exchange company Adro, reported local technology website Digiato. As per the merger agreement, the trio will operate under the brand name Anetwork as the organization has made a name for itself in the advertising technology business.
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