Iranian Handicrafts to Make It to Chain Stores' Shelves

Negotiations are underway with domestic hypermarkets to make space for permanent sale of handmade artworks in an effort to boost handcrafts trade, the director general of Handicrafts' Export Office at Iran's Cultural Heritage, Handicrafts and Tourism Organization said.
"We are targeting Refah Chain Stores, Shahrvand Department Stores and Iran Hyper Star to cooperate in the program,"  Pouya Mahmoudian was quoted as saying by ILNA. 
This is not the first time such plans are devised and carried out across hypermarkets, but previous projects were only short-term and did not produce the desired result due to deficiencies either in planning or implementation. 
"This time will be different," Mahmoudian said, highlighting the fact that "the authorities are trying to make it a win-win situation to be beneficial for both the artisans and the department stores."