Bing Adds Fact Checks in Search Results

Following Google’s lead earlier this year, Bing has added fact checking tags to search results. A fact check label might now appear below results from Snopes, PolitFact, and other fact checking organizations, making it much easier to see their ruling on any given claim. Rather than having to click into the link, the site’s verdict — true, false, or somewhere in between — will now be pulled out into the search preview the Verge reported. The feature should help to call out incorrect stories, but only to an extent. Like on Google, the fact checking labels are not limited to just the major fact checking sites — there is some common code that websites can embed to let search engines pull out their information. That leaves the tag open for abuse by, of course, the same people making these false stories in the first place. But Bing says it is not guaranteeing that all websites that include a fact check tag will have their fact checks displayed; instead, it will try to confirm that sites “follow commonly accepted criteria for fact checks” before showing them.