Iran’s Per Capita Toy Consumption Under $5

Per capita consumption of dolls and toys in Iran is less than $5 per year, an official with the Institute for Intellectual Development of Children and Young Adults said.

Speaking at the closing ceremony of the Third National Toy Festival on Saturday, Manaf Yahyapour added that per capita consumption in the country is far lower than the global average.

According to a report by Forsat-e Emrooz newspaper, the global per capita consumption of toys is about $34 per year, nearly seven times more than the Iranian figure.

This is while the domestic market for dolls and toys is largely dominated by foreign products, mostly from China, while local manufacturers only have a small share.

Last fiscal year (March 2016-17), Iran imported 12,000 tons of toys, valued at $32.7 million. However, the actual figure is expected to be much higher as smuggled toys constitute a considerable share of the market.

The toy festival, organized by IIDCYA, was held in Tehran from August 15 to 19, wherein more than 90 companies presented their latest toys and dolls.