Foreign Brands Dominate Iran’s Home Appliances Market

Home appliances market in Iran is worth 200 trillion rials (more than $4.95 billion at market exchange rate). Domestic production accounts for only a quarter of this sum and the rest is dominated by foreign brands, according to Sharareh Kamrani with the Association of Household Appliances Industries of Iran, IRNA reported. “Foreign brands make up 95%, 60% and 55% of the Iranian market for audiovisual systems, refrigerators and washing machines respectively,” she said. Kamrani added that the home appliance manufacturing sector generates 1.1% of the added-value as well as 1.67% of all the jobs in Iran’s industrial sector.