Persia Khodro, the Iranian representative of Germany's BMW in Iran, opened a new after-sales service center in northern Tehran last week. This is the 17th BMW after-sales service center set up by Persian Khodro in Iran. The company also set up a new showroom in the northwestern city of Mashhad and another in Isfahan, ILNA reported. Findings of a public survey conducted in August showed that a majority of Iranians prefer German cars, if Iran's automakers were to start joint ventures with their German counterparts. A poll of 71,384 Iranian voters was conducted by a nationwide television program. Participants were asked to vote on their favorite foreign automaker from Germany, China, Japan, South Korea and France, and offer their choice of a future auto-manufacturing partner, Fars News Agency reported at the time. Results revealed that 64% of Iranians are fans of German cars followed by Japanese and South Korean cars.