Businesses Turn to Smart Solutions to Weather Sanctions, Improve Efficiency

Pressured by the harsh US sanctions, Iranian businesses are turning to innovative smart solutions to cut overheads and boost efficiency.
During a Sunday press conference in Tehran on Iran e-commerce, startups market and how firms could become more sanction-resilient, the CEO of major Iranian ad agency dnaunion said, “The survival of businesses is tied to being innovative. Smart solutions enable companies to become more efficient.”
Nasser Pashapour also spoke about the importance of data mining and tailoring products to fit consumers’ needs.