Nike Teaming Up With Amazon

Nike’s CEO Mark Fields confirmed reports that the company will start selling some items directly on Amazon as part of a new strategy to boost sales on the world’s biggest selling platform.

Nike has been experimenting with several new forms of products in recent years, including 3D printed shoes made to order as well as tech-boosted sneakers.

In a comment on the new partnership, Fields said, “In the US, we’re executing a new pilot with Amazon with a limited Nike product assortment. As we do with all of our partners, we’re looking for ways to improve the Nike consumer experience on Amazon by elevating the way the brand is presented and increasing the quality of product storytelling. We’re in the early stages, but we look forward to evaluating the results of the pilot,” Engadget reported.

For Nike, part of the reason for the arrangement is so that it can help fight the distribution of counterfeit items.

While the media waits to find out more about that deal, Fields also mentioned more about what’s in store for Nike later this year, including that its SNKRS app and Nike+ experience will be available in Europe and China. While the company’s revenue topped $8.7 billion in the fourth quarter alone, the company made some $2 billion last year via its apps and website -- more than double the year before.