Economy, Sci & Tech

Irish Fashion Site Heads to Iran

Irish Fashion Site Heads to IranIrish Fashion Site Heads to Iran

An Irish fashion e-commerce retailer,, has announced it will expand into the Iranian market, according to an interview with Dublin’s Business Post. is an Irish-owned online fashion store dedicated to the Irish market. It was founded by Iran-born Abbas Bari in 2011.

The site is in the top 1,000 websites in that country at 912th place. It had just under 200,000 views in October.

Bari’s family has been part of that country’s fashion industry since the 1970s, working in manufacturing, wholesale and now e-commerce.

Based in Dublin, the online store has made waves in the Irish Republic for its low-cost clothing and approachable website, blocking the way of many British brands in the country of just over 4.5 million people.

However, now Bari wishes to take his brand back to his ancestral Iran, building on the experience of the Irish market, and entering an increasingly busy internet shopping sector in the Islamic Republic., as it is called, is a dedicated Persian-language website with the latest fashion for women. The site mimics its Irish parent website, even with explanations of the clothing (however, some bad programming shows English lettering in reverse.)

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