The FES Watch, an e-paper timepiece developed by a Sony subsidiary, first broke cover a year ago on Japanese crowdfunding site Makuake. Since then it has expanded to Sony’s own crowdfunding portal First Flight, and this month it’ll finally see a release—albeit a limited one—in Japanese stores. The MoMA Design Store on Omotesando will carry the FES Watch from this Saturday, while Isetan in Shinjuku—the boutique department store that Apple used for the Apple Watch launch—will sell it from December 1. In choosing these two locations, Fashion Entertainments, the Sony subsidiary producing the FES Watch, is clearly taking a design- and style-first approach to the release of its first product; Tokyo’s countless electronics stores. The FES watch will be sold through the Japanese MoMA online store, too, and it’s also still available through First Flight with shipping set for Saturday. Sony is not revealing anything about a wider release, except to say that it plans to bring the FES Watch to other stores in time. The watch sells for a tax-inclusive price of $242.
