29252
British Tabloid to Go Freeview
Economy, Sci & Tech

British Tabloid to Go Freeview

Britain’s biggest-selling newspaper the Sun is to take down its online paywall, after the Rupert Murdoch-owned tabloid failed to win enough readers in the latest troubled digital experiment for a traditional publisher.
The scrapping of the online subscription, introduced in 2013, marks the failure of the Sun to carve out a niche online, unlike its fierce rival the Daily Mail, which boasts one of the most popular websites in the world.
The decision to remove the paywall is also the first strategic change from Rebekah Brooks since she returned to oversee the Sun and the Times as the chief executive of Murdoch’s British newspaper arm.
Brooks, who returned to the company in September, had spent the previous four years clearing her name after she was accused of being part of a criminal phone hacking campaign to dig up news stories.
“I have every confidence that this digital evolution will ensure that the unique space the Sun occupies in British culture will be preserved and enhanced,” Brooks said in a note to staff.
The website will be free to read from Nov. 30, although some paid-for products will be retained.
The paper’s implicit admission that people were not willing to pay online for its brand of witty journalism comes as the media industry is divided over whether paywalls or online advertising are the remedy to the sector’s struggles at a time of declining print revenue.
Newspapers that have made a success of online paywalls include the Financial Times, the New York Times and Murdoch’s Wall Street Journal and the Times of London, which will keep the payments, despite the change at its sister paper.
The move to scrap the paywall, the only one to be used by a British tabloid, is designed to rejuvenate the paper.
In September, it had 1.1 million unique browsers a day, according to ABC data, far behind the Daily Mail on 13.4 million and the Mirror Group titles on 3.9 million. Actual sales of the Sun newspaper fell by 34% in Brooks’ absence.
McCabe said he expected the newspaper to now develop their social media strategy and deliver as big an international audience as possible for advertisers.
“They do have a very powerful brand and I don’t think that brand has been destroyed in any way. It still has real resonance in the marketplace,” he said.

 

Short URL : http://goo.gl/opaJl5
  1. http://goo.gl/iQBCca
  • http://goo.gl/9gxiF2
  • http://goo.gl/4P9smL
  • http://goo.gl/If9qdV
  • http://goo.gl/nG1qtu

You can also read ...

Economic War on Iran Is War on Eurasia Integration
Hysteria reigned supreme after the first round of US sanctions...
Emirati Paper: Baghdad Expected to Maintain Strong Economic Ties With Tehran
Iraq’s ties with Iran are likely to grow stronger as a result...
German Rail Operator, Deutsche Telekom End Iran Projects
German rail operator Deutsche Bahn and Deutsche Telekom are...
 New ATR Planes Join Iran Air Fleet
The ATR 72-600 planes recently delivered to Iran Air have...
Decline in Forex  Rates Expected
While the foreign exchange rates are still considered bullish...
NZ Exporters Wary of Rising  US-Iran Trade Tensions
New Zealand exporters are looking to worsening US-Iran...
Australian Teen Hacked Apple’s Computer Network
An Australian teenager has pleaded guilty to hacking into the...
ICT Minister Sees Bright Future for Local Startups
Unperturbed by the current economic volatility that Iran is...

Trending

Googleplus