Samsung Electronics Company plans to bring forward the unveiling of its next Galaxy S smartphone to January to compete better with rival Apple Inc’s new iPhones, South Korea’s Electronic Times reported on Tuesday, citing unnamed sources.
New Galaxy S smartphones were announced in recent years on the sidelines of the Mobile World Congress trade show, which usually takes place between late February and early March, Reuters reported.
The world’s top smartphone maker unveiled its Galaxy Note 5 device in August this year, however, earlier than the typical September announcement.
A Samsung spokeswoman said the firm does not comment on rumors or speculation.
The South Korean firm has been unable to arrest its smartphone market slide despite a product lineup revamp.
Researcher TrendForce says Samsung’s smartphone shipments will shrink by 1% this year, marking the firm’s first-ever annual decline.
