LogNet Travel, a leading provider of web development platforms for travel agencies and tour operators to establish and expand their business online, has announced the launch of a new version of WebGuru, its online travel solution. The new version features a new booking engine and framework for travel agencies to offer greater options for customers creating their travel packages.
With the help of the new booking engine, travel agencies will be able to offer new products and services more dynamically, from bundling various offerings together to up-selling and cross-selling new products over their websites. The booking engine obtains information and pricing on flights, hotels, car rentals and other travel services from multiple travel service providers and offers a consolidated view of the results on a travel agency’s website. Customers can then make more informed decisions over these websites and purchase the bundled travel package that meets their preferences and budgets, Travel Daily news website reported on Friday.
“WebGuru lets travel agencies create a state-of-the-art website with full sales capabilities that is easy-to-use and easy-to-maintain in a highly cost effective manner,” describes Yaron Sar-Shalom, CEO at LogNet Travel. “With our WebGuru solution, even small and medium sized travel agencies can start offering their customers a great user experience without investing too much money, resources and time into taking their business online.”
A website management solution like WebGuru not only makes it easy for local travel agencies to sell their products and services online, but also gives them the flexibility to add new products and services in a fast and efficient manner.
Local travel agencies also have the option to start offering sales capabilities through multiple sell channels including mobile devices when using WebGuru to create and maintain their business website. Offering end to end functionalities on their websites and even on mobile devices allow local travel agencies to attract customers who prefer to plan their travel independently. At the same time, travel agencies can win back market share lost to larger online travel agencies (OTAs) who have full sales functionalities on their web sites and mobile apps.
Getting Started
In a SaaS (Software as a Service) model like the one WebGuru offers, it is easier for travel agencies to get started and expand their businesses online, compared to traditional methods.
Be it creating customized look and feel of their website based on their individual branding requirements, adding new products and services, or even expanding their back-end functionality to cater for growth in online customers, travel agencies can adapt to these changes and make more, conveniently and in a cost effective manner with the help of WebGuru.
Unlike larger OTAs, local travel agencies have a better understanding of their customers’ needs and requirements. They can leverage this information to create more customized travel packages to pull in more customers from larger OTAs that are unable to personalize their offerings to suit the interest of each customer segment.
