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$30m Tech Partnership

$30m Tech Partnership$30m Tech Partnership

Spanish soccer giants Real Madrid have announced details of their new four-year partnership with technology powerhouse Microsoft. According to a Forbes report, the contract, announced in Madrid, is worth $30 million over four years. The agreement, designed to accelerate the ‘digital transformation of the club through technology’, will see Microsoft become the strategic technological partner of the Uefa Champions League champions. As part of the deal, Microsoft will roll out of a host of digital initiatives for Real fans, including the launch of a new digital platform set to carry exclusive content and virtual experiences within the Santiago Bernabeu stadium.

Financialtribune.com