47620
Brazil Ecommerce Growing
Brazil Ecommerce Growing

Brazil Ecommerce Growing

Brazil Ecommerce Growing

An economic and political crisis has hit Brazil during the last few years. Because of rising unemployment and high inflation, Brazilian consumer consumption has greatly decreased.
According to Brazil’s National Industry Confederation, a non-profit organization that represents Brazilian industry, 59% of Brazilians have experienced a loss in purchasing power, which is forcing consumers to adapt to a new economic situation, Practical Ecommerce reported.
Consequently, the slowing economy in Brazil has affected overall growth projections of online sales in Latin America. According to eMarketer, retail sales growth in Latin America slipped from 5.5% in 2014 to 5% in 2016.
On the other hand, it doesn’t mean that Brazilians have stopped buying completely. They are just more cautious. Before deciding to buy a product or a service, they are searching online for more information, comparing prices and features.
Despite the crisis, ecommerce sales remain robust in Brazil. In the first quarter of 2016, revenue from ecommerce reached R$9.75 billion ($3.14 billion).
Approximately 39 million Brazilian consumers—out of a total population of roughly 200 million—purchased products and services online in 2015, according to Ebit, which also reported 2015 retail ecommerce revenue of R$41.3 billion ($12.8 billion), representing 3.3% of total retail sales.
An eMarketer forecast projects Brazil as the leader in Latin American ecommerce sales through 2019.
The primary law regulating the purchase and goods and service online in Brazil is Decree No. 7962, approved in 2013. There is also the Consumer Protection Code, which applies to brick-and-mortar and ecommerce retail sales.

Short URL : http://goo.gl/BOv7BL
  1. http://goo.gl/khH6g6
  • http://goo.gl/cAG0Z6
  • http://goo.gl/AGLoqE
  • http://goo.gl/UDqLAJ
  • http://goo.gl/FjFSXJ

You can also read ...

Venezuela Devalues Currency by 95 Percent
Venezuela devalued its currency by about 95% ahead of the Aug...
The average annual salary for K–12 public-school teachers is roughly $58,000, and they typically spend a sizable chunk  of that on classroom supplies integral to their jobs
Airbnb, the popular platform that lets people rent out their...
Nigeria CB Reports $91b FX Inflow in 2017
The Central Bank of Nigeria, said the aggregate foreign...
S&P, Moody’s Lower Turkey Ratings
Two major global ratings agencies lowered Turkey’s ratings Aug...
Egypt Keeps Rates Steady
Egypt’s central bank left its main interest rates unchanged,...
Argentina Says Poverty to Rise as Economy Slumps
More Argentines are likely living in poverty now compared with...
China News Apps Co. Files for US IPO
Chinese content aggregator Qutoutiao Inc, which is backed by...
Russia’s largest electronics chain, M. Video, estimates that about a fifth of its products are bought with credit  or on installment plans as people are more confident about the future.
Russian consumers are borrowing like the boom times are back...

Trending

Googleplus