World Economy

Yahoo Buys BrightRoll for $640m

Yahoo Buys BrightRoll for $640mYahoo Buys BrightRoll for $640m

Technology giant Yahoo said it will buy digital video advertising service BrightRoll for $640m (£402m), BBC said. The move would allow Yahoo to grow its video advertising platform, “making it the largest in the US”, the firm said. BrightRoll does automated online video advertising for some of the world’s biggest brands and its net revenue is expected to exceed $100m this year. A jump in video advertising would also help offset Yahoo’s slowing growth and boost declining display ad revenues. The acquisition is also Yahoo’s first major purchase since receiving $9.4b in September from selling part of its stake in Chinese e-commerce giant Alibaba.