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Microsoft to Launch Wearable Device Soon
World Economy

Microsoft to Launch Wearable Device Soon

Microsoft is gearing up to launch a wearable device within the next few weeks, Forbes has learned. The gadget is a smart watch that will passively track a wearer’s heart rate and work across different mobile platforms. It will also boast a battery life of more than two days of regular use, sources close to the project say.

That could put it ahead of Samsung’s Galaxy Gear smart watch and Moto 360 which both need to be charged around once a day. The wearable will hit stores soon after launch in a bid to capture the lucrative holiday season, a timeline Apple was reportedly targeting before it delayed its own Watch to early 2015.
Forbes first reported in May that Microsoft was working on a smart watch that drew on optical engineering expertise from its Kinect division, and which would sync with iPhones, Android devices and Windows Phones. It is unclear what Microsoft will name the device, or what it will cost at retail.
A wearable would mark the company’s first foray into a new device category under CEO Satya Nadella. Wearable tech is still uncharted territory, despite offerings from Samsung and the forthcoming Apple Watch. It’s a market predicted to be worth $7.1 billion in 2015.
Going cross platform is also consistent with Nadella’s drive to make his company’s product offerings available “across all devices”. His launch of Microsoft Office for the iPad in March marked a move away from the company’s Windows-only vision under Steve Ballmer.

 

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