Germany has moved up a notch in an index measuring nations’ e-commerce sales. But a fresh study says online revenues alone are not good enough, with omni-channel players to be the big winners in future, DW reported. Germany took fifth place in a table of the world’s strongest e-commerce nations presented Tuesday by market research group A.T. Kearney in its latest annual index. Germany managed to overtake South Korea in 2014, but had a long way to go to close to gap to the top four, notably the US, China, UK and Japan, the survey revealed. It said the past year brought a continuation of the impressive growth of retail e-commerce worldwide, with sales increasing by another 20% to total almost $840b.
