World Economy

Samsung Buys Leading Brazilian Printing Co.

Samsung Buys Leading Brazilian Printing Co.Samsung Buys Leading Brazilian Printing Co.

South Korea’s Samsung Electronics Co. has purchased Simpress, Brazil’s largest printing solutions services company, Yonhap News Agency reports.

The 100 percent stake takeover of the Sao-Paulo-based firm is believed to be an attempt to bolster the presence of the company’s printers and components in Latin America.

Simpress provides outsourcing printing services to Brazilian companies, financial and public organizations. Samsung is expected to use the company’s extensive distribution network to sell its printers and service them, unnamed industry sources told Yonhap.

Samsung Electronics is currently facing competition from its major competitors, Canon and HP, in the world printing market.


Earlier this month, Samsung noted its readiness to purchase Canadian smartphone maker BlackBerry for as much as $7.5 billion as part of its ongoing competition with Apple, as well as up and coming tech firms such as China’s Huawei and Xiaomi, companies whose products have been eating away at the Korean company’s domination of the Android phone market.

Both Samsung and BlackBerry denied the report, but those denials certainly haven’t quieted the intriguing possibilities that surround such a potential buyout.

With that in mind, this slide show looks at what a BlackBerry acquisition could bring to Samsung and vice versa. Samsung, the world’s dominant mobile phone maker, has been hit in recent years by growing competition from Chinese manufacturers, which has been cutting into Samsung’s profits.

At the same time, BlackBerry has been dealing with its own difficult financial matters for the last several years after falling from the pinnacle of the enterprise smartphone world.

A merger of the two could bring a deeper involvement with security-conscious enterprise customers to Samsung while BlackBerry could gain market power and influence from becoming a part of Samsung.