Package holiday, as the most ideal form of tourism, is desperately missing in the northern province of Mazandaran which is a top destination for domestic travelers.
Based on official figures, Mazandaran hosts over 50 million tourists annually, over 70% of whom travel without prior planning, IRNA reported.
The majority of numerous tourists to the south Caspian province choose to travel by their personal car and stay either in their own or a friend's villa or in any place they can find on arrival, be it a camp in a park or on the beach.
This can be described as "haphazard tourism" that fails to produce the desired outcome that is expected of the industry.
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