Drive to Fix Flaws Weighing on Handicrafts Market

Isfahan Handicraft Home is seeking to help boost the sector by placing the focus on the aspects of the industry that have been neglected for long. Economics of art, exports promotion and training the artisans to tailor their products based on the target market's taste are among the key factors of the drive to boost handicrafts sector which have not received due attention, said an expert in the field. 
According to Mohammadreza Akhlaqi, director of Isfahan Handicraft Home, the mere production of handmade artworks, even with the highest possible level of quality, does not mean that the industry could readily thrive. "We in the IHH are seeking to highlight and strengthen the long-ignored aspects and the weak points of the sector," ISNA quoted him as saying. The trade association has planned training sessions for those active in the field to educate them on methods of marketing, branding, advertising in foreign languages, in the hope of opening up new pathways toward a prospering industry, Akhlaqi said.