Following his visit to the historical city of Tabriz in East Azarbaijan Province, John Green, the chief secretary of the UK embassy in Iran, pledged to take effective measures to promote the city's tourism upon his return to Tehran using his close diplomatic ties with other embassies.
"Tabriz boasts all the capacities to attract tourists and is only in need of proper marketing," he said, CHTN reported.
The official emphasized that the selection of the city as the capital of Islamic tourism in 2018 is a great opportunity to attract more foreign visitors through efforts to better introduce its attractions to the world. "To meet the target, Iranian officials should try to secure designation for Tabriz as the venue of international events and meetings to boost the presentation of Tabriz to the world," Green said.
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