Ctrip, AccorHotels in "Milestone" Partnership

Ctrip's 300 million registered users will have access to personalized experiences from AccorHotels’ brands following the signing of a memorandum of understanding between the two travel companies. A statement describes the partnerships as a “milestone” for both companies and says it will focus on four strategic pillars: highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programs and cooperation on IT, Tnooz.com reported.  AccorHotels CEO Sebastien Bazin says the company is also launching a program to train at least 250 hotels in the next two years on how to best meet Chinese guest expectations. With a year-on-year growth of 130%, Europe is seeing increasing Chinese travelers choosing personalized as well as themed experiences. Ctrip’s data reveals more than six million Chinese made their first entry to Europe in 2017. It seems as if Ctrip is ramping up its reach currently with interesting deals, especially in Europe.