Poor Promotion a Drag on Tourism

Although Iran’s tourism infrastructure is below global standards, the main shortcoming is the lack of adequate marketing
Iran needs a platform to publicize its attractions worldwide.
Iran needs a platform to publicize its attractions worldwide.
Despite a wide range of attractions, Iran was ranked 46th among the top 50 popular countries in 2017 with only about five million foreign tourists

The most significant weakness of Iran's tourism is the lackluster performance of the media in publicizing its capacities, an official with the Culture Ministry said. 
Hamid Ziaeiparvar, director for media studies and planning at the ministry, said the major shortcoming in this regard is in content creation. 
"We are unable to create promotional content in different languages that appeals to global taste," he said while addressing a national conference on tourism and the media at Khorasan Museum of Mashhad on Thursday, IRNA reported. 
The official added that due to lack of media coverage of Iran's attractions, many potential tourists never travel to Iran and those who do for some reason often express surprise as they had never known Iran the way it really is.


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