Hurricane Irma, Trump Hit Cuba's Tourism Resurgence

Arrivals from the United States took the worst hit, dropping 30% last December.Arrivals from the United States took the worst hit, dropping 30% last December.

Tourism to Cuba, one of the few bright spots in its ailing economy, has slid in the wake of Hurricane Irma and the incumbent US administration’s tighter restrictions on travel to the Caribbean island, a Cuban tourism official said on Monday.

Although the number of visitors rose nearly 20% in 2017, it fell 10% on the year in December and is down 7-8% this month, Jose Manuel Bisbe York, the president of Cuban state travel agency conglomerate Viajes Cuba, also told Reuters.

Arrivals from the United States, which had surged in the wake of the US-Cuban detente in 2014, took the worst hit, dropping 30% last December, he told Reuters.

“Since Hurricane Irma, we’ve seen arrivals shrink,” Bisbe York said on the sidelines of the event organized by US travel agency insightCuba to dispel tourist misperceptions about Cuba.

Irma hit in September, just as the tourism sector was taking reservations for its high season from November to March.

Images of destruction put many would-be visitors off although Cuba had fixed its tourism installations within two months, said Bisbe York.

Arrivals of Canadians, the largest group of tourists to Cuba, were down 4-5%.

“But we see this as a temporary thing and what we are seeing is that arrivals are recovering from month to month,” said Bisbe York, adding that Cuba would go ahead with its plans to launch more than 15 hotels island-wide this year.

“The first trimester will be the most difficult, because logically the change in the public perception takes time.”

Francisco Camps, Melia’s Cuba deputy general manager, said occupancy rates at the hotels in Cuba managed by Spain’s Melia Hotels International S.A. were down around 20% on the year in December and January.

 “From February though, we are already reaching figures similar to those we had in previous years,” he said.

US President Donald Trump’s more hostile stance toward Cuba than his Democratic predecessor Barack Obama looks set to have a more lasting impact than Irma.

The number of US visitors had surged since the Obama administration granted greater exemptions to a ban on tourism to the Caribbean’s largest island and restored regular commercial flights and cruises.

Arrivals reached a record 619,523 last year, up from 91,254 in 2014.

But the Trump administration in September issued a warning on travel there, due to a spate of alleged health attacks on US diplomats in Havana. In November, tighter travel regulations also went into effect.

The double whammy seriously depressed US visits, American tour operators and a cruise line said at Monday’s event, although in reality the restrictions remain looser than before the detente and travel easier.

Cuba is also still one of the safest destinations worldwide, they said.

“While the regulations changed very little, the perception in the US was that you no longer could travel to Cuba legally,” said insightCuba’s Tom Popper, noting his agency’s reservations were down 50% this year.

“Part of hosting this event was to communicate that it is 100% legal to travel to Cuba.”


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