ICHHTO Seeks Opportunity in Milan Expo

ICHHTO Seeks Opportunity in Milan ExpoICHHTO Seeks Opportunity in Milan Expo

Iran’s Cultural Heritage, Handicrafts and Tourism Organization (ICHHTO) is representing the country at the next universal exposition in Milan, Italy, between 1 May and 31 October 2015, public relations office of ICHHTO quoted tourism deputy of the organization Morteza Rahmani-Movahed as saying.

Expo Milan 2015, which is focusing on introduction of vegetation, food, and wellness, is a global exhibition, expected to host more than 20 million visitors, with the theme: Feeding the Planet, Energy for Life.  It is highlighting the fundamental challenge of tackling the problem of feeding humanity and Earth.

Visitors will experience an exciting journey through flavors and edible treasures of the Earth. For the first time, the world expo will contribute to the debate on nutrition.

The event is an exceptional opportunity to attract foreign visitors, Rahmani-Movahed said, and added that the tourism committee is trying its best to represent Iran properly and efficiently, resulting in more foreign visits to the country.

ICHHTO’s tourism committee is responsible for management, coordination, and supervision of Iran’s activities in Expo Milan 2015. The committee will dispatch visitors to the expo, promote the country’s pavilion, organize tours, and perform legal procedures of visa. The committee will provide favorable grounds for participation of all, especially travel agencies and patrons of tourism industry.

Bilingual brochures in English and Italian are prepared. A movie will be shown at the pavilion. It showcases touristic and cultural capacities of the provinces.

International Museum Day (May 18), World Handicrafts Day (June 10), and World Tourism Day (WTD) coincides with the expo, Rahmani-Movahed noted, and emphasized the importance of programs for the three occasions.

Regional handicrafts have been selected mainly with the European taste in mind.  Ten different types of handicrafts have been selected.

Iran’s pavilion is 1,950 sq meters, and is at two levels. Its design is inspired by, the ‘Sofreh, the Persian dining spread, with elements also taken from Iranian architecture such as mirror-work and wind-towers. The upper level serves as a representational environment divided into the seven climates in Iran. Promotional items, foods, and handicrafts products will be presented at the lower level.