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FIFA headquarters in Zurich
FIFA headquarters in Zurich

FIFA Announces Media Rights Award in Russia and Italy

FIFA Announces Media Rights Award in Russia and Italy

In Russia rights have been granted to the 2SPORT2 consortium (representing Channel One, RTR, and Match TV), which will ensure comprehensive coverage of the 2018 Russia World Cup in the host country.
According to FIFA website, in Italy, Mediaset has secured live rights to all 64 matches to be aired on its free-to-air channels. The rights sales process in Italy was conducted by the MP & Silva agency, on behalf of FIFA.
Rights in both territories have been awarded on a platform-neutral basis, allowing fans to enjoy TV, internet, mobile, and radio coverage of the competition.
“We are delighted to take two important steps closer to finalizing the global broadcast offering for the 2018 FIFA World Cup in Russia,” said FIFA’s chief commercial officer, Philippe Le Floc’h. “The Russian consortium of broadcasters did a fantastic job of transmitting the FIFA Confederations Cup 2017 this summer in the host territory, and we know that they will help to convey the special atmosphere that we will enjoy in Russia next summer. In the Italian market, we are very pleased to have Mediaset as a partner and Italian fans will be able to enjoy all 64 matches of the FIFA World Cup on free-to-air channels.”
Through the sale of media rights for its football tournaments, FIFA generates income that is essential to support and develop football around the world, for instance through the FIFA Forward Development Program.

 

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