Pakshoma is planning to become “the largest group of home appliances in the Middle East in terms of exportation to European countries” by 2023.
The CEO of Pakshoma Industrial Group, Mahmoud Ebrahimi, made the statement during a meeting with business partners and official sales representatives, “Once the construction of phase 3 and phase 4 of the development plan is finished, the total area of our production infrastructure will increase to 400,000 square meters…This will make Pakshoma Group the largest home appliances factory in the Middle East”.
Following the growth in the company's output in 2021, Pakshoma Group currently enjoys the highest market share in the segment of dishwashers and washing machines, he said.
He also stated that by purchasing advanced testing and laboratory equipment, the company intends to make Pakshoma Group's laboratory a partner of Iran Standard Organization (Accredit) in a variety of home appliance products (washing machine, dishwasher, vacuum cleaner, refrigerator, freezer, and air conditioner).
He also noted that the production and testing equipment of the refrigerator-freezers of this group has been provided in cooperation with the Italian companies “COMI”, “ABB” from Switzerland, and robotic equipment supplied from KUKA in Germany.
It worth mentioning that Pakshoma was among Iran's top exporters in 2020, he said adding that the company intends to start exporting goods to 15 European, African and Asian countries by 2023.
Pakshoma Group currently has the most diverse portfolio of home appliance brands in Iran. It also offers various home appliance products made by European, Asian, and Iranian brands in the market. At the same time, it is working to start business partnerships with more international brands.
Pakshoma Group is also planning to unveil the largest factory for the production of air conditioners in Iran with a capacity of 300,000 units per year, in upcoming months.
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