The most popular Android version used in Iran is the Marshmallow and Samsung makes the best-sold smartphones in the country, local startup and push notification service provider Pushe reports.
On its website pushe.co, the startup has published a report on Iranian Android users’ preferences and general behavior.
Based on data gathered from 9 billion pushed notifications, sent through 60,000 apps surveyed by Pushe, Samsung is the most popular Android smartphone maker in Iran. The apps through which the push notifications were published collectively were installed over 83 million times and had 27 million active users.
A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users do not have to be in the app or use their devices to receive them. The notifications can do a lot of things. For example, they can show the latest sports scores, get a user to take an action, such as downloading a coupon or let a user know about an event, such as a sale.
Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed the app through which the notifications are published.
According to the report, the most popular Android version in Iran is the Marshmallow with a 21.32% share followed by Lollipop with 19.96%, Nougat 18.76%, Oreo 14.78%, KitKat 14.60%, and Jelly Bean 9.88%.
Globally Nougat with a 30.8% share is the most popular version of Android and Marshmallow comes in second place with 23.5%.
The report indicates that Samsung has a 63.44% share of Iran’s Android phone market. The best-sold phone made by Samsung in Iran is the Galaxy J7. Samsung is closely followed by Huawei with a 20.06% share of the market. The most popular Huawei phone in Iran is the Honor.
Service Providers
According to Pushe, the Mobile Telecommunication Company of Iran (MCI) is the most popular mobile communication service provider among Android users, followed by MTN-Irancell with 42%. RighTel is third with7%.
According to Iran Communication Regulatory Authority data published on opendata.cra.ir, over 10 million landline Internet subscriptions are registered in the country while 61.2 million use 3G and 4G mobile Internet services sold by local companies.
Internet penetration rate is 86.8%. It has been reported that there are 91.8 million active SIM cards in the country.
Some 71% of Android handsets used in Iran support 4G services while 28% only support 3G. From among those polled, 1% had handsets which only supported 2G.
Almost 39% of the people connect to the Internet employing 3G services, 27% use 4G, 27% WiFi and 7% via 2G.
The largest landline and mobile Internet service providers in Iran are MCI with a 31% market share, Irancell 30%, fixed-line operator Telecommunication Company of Iran (TCI) with 21%. The three are followed by RighTel 4%, AsiaTech 4%, Shatel 3%, Pars Online 1%, and Mobinnet 1%.
The report further adds that 54% of the smartphone users identified by Pushe were women. The share has been estimated based on Pushe’s machine learning data analysis mechanism.
According to Pushe, 23.19% of Iranian Android users live in Tehran Province, 8.25% in Khorasan Razavi, 7.31% in Isfahan, 6.2% in Fars, and 5.99% in Khuzestan. The other provinces’ share is under 4%.
There are 31 provinces in Iran. The population is north of 81 million and 18.8% of them live in Tehran Province.
