A newly launched online platform designed by a private company seeks to connect rural producers of organic food and homemade products with buyers, allowing shoppers to buy quality goods directly from the source.
The startup ‘Ba Salam’ (Persian for "hello") has listed over 1,600 producers of hand-made products and rural growers connecting them to potential buyers through a business-to-consumer website (basalam.ir).
It has a smartphone application, zoomit.ir reported. The app is available both for Android and iOS devices and can be downloaded from local app markets Cafe Bazaar and Sibapp.
Categorized in smart menus, customers can view more than 22,000 items made by local growers of organic food living mostly in rural areas.
The goods include foodstuff, handicrafts, apparel, in-home tools and herbs.
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