Sci & Tech

Digikala Enlists Pay-Per-Sale Strategy

The largest e-commerce store in Iran Digikala has launched an affiliate marketing platform through which Internet users can do marketing for the company’s products and receive a commission fee if a customer directed by the affiliate to the item’s page on
Digikala Enlists Pay-Per-Sale StrategyDigikala Enlists Pay-Per-Sale Strategy
Digikala’s team of experts has studied the successful examples of companies which have implemented affiliate marketing around the globe to adopt a version best suited for Iranian culture

Iran's leading e-commerce service Digikala has launched an affiliate marketing platform as a strategy to expand its market reach and fortify its presence, following extensive lay-offs that proved that the company is in dire need of a shake-up to weather the economic storm the country is currently facing.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by that entity's own marketing efforts, reported Digiato.
During a gathering held in the Homa Hotel in Tehran on Sunday morning, the company's CEO Hamid Mohammadi elaborated on the marketing strategy which he hopes will broaden the e-store's range of services and products.
Mohammadi said, "To bring variety to our products, we realized the need for content production and marketing. Websites, groups on messenger apps and Instagram pages which can circulate content can use this new system as a source of income."


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