Sci & Tech

Apple Smartwatch Sales Flop

Apple Smartwatch Sales Flop
Apple Smartwatch Sales Flop

How many smartwatches has Apple sold so far? There are no official figures yet, but there are plenty of analysts and industry watchers willing to have a stab at an estimate. The latest such firm is Slice Intelligence, which studies consumer spending in the US, and their projected statistics show demand has dropped-off significantly, Digital Trends writes.

According to Slice, 2.5 million Apple watches have been ordered, with over half of those placed on the first day. Since then, demand has been much lower, with orders usually remaining under 30,000 per day (about 11 million sales a year). There was a small spike when the first shipments started (and prompted a flurry of reviews and unboxing videos) but generally speaking demand has stayed pretty flat.

Those aren’t disastrous figures for Apple — it took two years to shift the same number of iPods — and it’s worth noting Slice Intelligence’s data is based on a sample of just 14,000 people in America. What’s more, sales will no doubt pick up further when the Apple Watch is available in stores.

Nevertheless, it’s a sign that this is going to be more of a niche device than a runaway success. With Apple selling 61.17 million iPhones over the last reported quarter, Tim Cook and his team might have been expecting a few more of those buyers to pick up an Apple Watch, too.

Estimating just how many Apple watches are finding a home is a difficult business. Thai analyst firm KGI Securities has lowered its initial prediction to 15 million units sold in the first year, while Morgan Stanley has optimistically raised its own estimates to 36 million. Even Apple won’t give us the full story at its next quarterly results briefing, as Apple Watch sales will be bundled in with iPods, Apple TVs, and other accessories.

In Iran, however, apart from the few die-hard fans who thought they were on the cusp of something new, most electronic buyers, of which there are hundreds of thousands, have turned their noses up at the Apple device. Also, some key electronic suppliers and distributors have also seen their stock stay on the shelf, alongside Motorola Moto360 watches.