It’s hard to draw a clear line between health warnings and smoking. Research from the University of Bristol using eye-tracking equipment shows that smokers avoid looking at health warnings. However, this doesn’t necessarily mean smokers aren’t reflecting on the messages - they may also avoid the images by foregoing a cigarette, BBC Website reported. Surveys of ex-smokers say health warnings were effective in getting them to quit. Research shows smokers are more likely to remember health messages when they are accompanied by images.
