71514
Advertisement Key to Tourism Development
Advertisement Key to Tourism Development

Advertisement Key to Tourism Development

Advertisement Key to Tourism Development

Lack of proper advertisement is a major impediment in the way of Iran's domestic tourism, a senior official at Iran's Cultural Heritage, Handicrafts and Tourism Organization said.  
Mohammad Moheb-Khodaei, who was appointed ICHHTO's deputy for tourism and replaced caretaker Mirhadi Qareseyyed-Roumiani on August 21, referred to advertisement as a key strategy for promoting tourism development, IRNA reported.
"Iran's tourist attractions have not been appropriately promoted in Iran and the world so far, and the prevailing advertisements do not do justice to the country's valuable cultural heritage," he said.
According to the official, events such as national and provincial tourism festivals, programs on the national broadcasting network and branding are among main measures to help develop the country's tourism industry.
Advertisements could introduce tourism spots to local and foreign travelers, present travel packages and promote brands offering tourism services.
Moheb-Khodaei emphasized that international marketing with state-of-the-art technology and organizing familiarization tours are among other strategies set to achieve the goal.
"Tourism is no longer restricted to recreational activities, but is an umbrella term, comprising health tourism, industrial tourism, adventure tourism, etc. which provides a huge capacity for development and a source of revenue," he concluded.  
Familiarization tours are free (or low cost) trips for travel agents or consultants, provided by a government agency, travel operator or airline as a means of promoting tourism.

 

Short URL : https://goo.gl/DAzmwE
  1. https://goo.gl/CGr4SH
  • https://goo.gl/5BbTH2
  • https://goo.gl/fCsuhk
  • https://goo.gl/Qe3U2t
  • https://goo.gl/nLFEuj

You can also read ...

Incentives will be offered to Iranians overseas to encourage foreigners to visit the country.
Senior Iranian officials have discussed the potentials of...
Kerman is the first province with the largest number of local rental rooms, preceding Isfahan and Yazd.
The number of foreign travelers visiting the southeastern...
Caspian Facility Biggest Northern Port in Iran
Once the Caspian Port project is completed, the port will be...
Global Travel Industry Focuses on Overtourism
Venice and Barcelona both are at the forefront of efforts to...
Jahrom Hosts Iran Air ATR Flight
The first Tehran-Jahrom flight was inaugurated on Thursday,...
Hotel Management Courses in Ardabil
Ardabil, an ancient city in Iran’s northwestern namesake...

Add new comment

Read our comment policy before posting your viewpoints

Image CAPTCHA
Enter the characters shown in the image.

Trending

Googleplus