Canada Targets 30% Rise in International Tourists

Canada has launched a new tourism campaign with the aim of raising the number of international visitors by 30% within the next four years. Called the New Tourism Vision, it sets out a 20-point plan to grow arrivals from last year’s figure of 19.98 million, TTG Media.

The plan commits the government to tackling 20 priority issues such as carrying out more marketing, addressing travel issues to and within Canada and supporting Canadian tourism businesses and operators. Visitor targets set out within the new campaign includes increasing international tourists by 30% by 2021, including doubling the number of Chinese visitors and positioning Canada as one of the top 10 global destinations by 2025.

Last year was the best for inbound international tourism to Canada since 2002 with an 11% rise on 2015’s arrivals, according to figures from Destination Canada.

The UK is the second biggest international market to Canada after the US with 833,000 Britons visiting the country in 2016–an increase of 17% on the previous year.