People, Travel

Tehran to Set Up Pavilion in Shanghai FTZ

Tehran to Set Up Pavilion in Shanghai FTZTehran to Set Up Pavilion in Shanghai FTZ

Iran is to present the country’s rich tourism potentials at the Shanghai Free-Trade Zone, said a senior official at Iran’s Cultural Heritage, Handicrafts and Tourism Organization.

Since three years ago, China has linked up with other countries, allocating a pavilion to each for presenting their investment and economic potentials.

According to the travel news website Donyaye Safar, a Chinese delegation visited Iranian officials on March 6 to discuss preparatory measures for setting up Iran’s pavilion and strengthening cooperation in various fields, including tourism.

Ali Baqer Nemati Zargaran, director of the Promotion and Marketing Office at ICHHTO, said the pavilion, covering 2,600 square meters, would help present a comprehensive overview of the country’s capacities and investment opportunities in economic, political, social, cultural and tourism fields, in addition to providing a holistic introduction of Iran to the fast growing economy of China. Speaking to Mehr News Agency, Nemati said given the Iranian government’s focus on tourism development, the opportunity could help market Iran’s tourism attractions and attract Chinese tourists.

“It is a pity that in spite of age-old bilateral relations, Iran is not properly known to the Chinese public as a travel destination,” he said. To develop domestic tourism, which is among the current government’s priorities, efforts have been made to attract investments for renovation and development of tourism infrastructures, identify target markets, advertise widely, hold familiarization tours and organize hospitality training sessions for employees.

Officials believe that the plan to establish a permanent national pavilion in Shanghai would be a big leap toward achieving tourism prosperity.  


Add new comment

Read our comment policy before posting your viewpoints