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Confab on Destination Branding
People, Travel

Confab on Destination Branding

The 1st International Tourism Brand Conference will be held in the tourist city of Isfahan on January 3-4, 2016 at Abbasi Hotel. It aims to provide a platform for experts to discuss ways to promote Iranian brands and review ideas to market the country’s travel market abroad. The first of its kind, the meeting is organized by the Iran Cultural Heritage, Handicrafts and Tourism Organization in cooperation with the Isfahan Municipality and Isfahan Chamber of Commerce, Industries, Mines and Agriculture. The event is also sponsored by the United Nations World Tourism Organization, which has included the conference on its official annual events calendar. Specialists from across the world, from France to China, and representatives from UNESCO and UNWTO are expected to attend. Workshops conducted by tourism experts and debate panels boasting stellar lineups are also on the agenda.

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