Iran’s Cultural Heritage, Handicrafts and Tourism Organization and bank managers discussed ways to promote the handicrafts industry.
ICHHTO’s deputy for handicrafts and traditional arts recently held a third meeting with representatives from the banks of Melli, Maskan, Refah Kargaran, Ayandeh, Eqtesad Novin, Sepah and Markazi.
Pouya Mahmoudian said that the meetings aim to attract more support for the ailing industry by providing investment opportunities and including handicrafts among the prizes offered by Iranian banks, according to ISNA.
As banks, state-owned or private, allocate a considerable amount of their budget to advertising gifts and items, Iranian handicrafts can be presented as prizes.
“This will help promote Iranian craftsmanship and services offered by banks,” she said.
Mahmoudian said Bank Melli Interest-Free Fund has agreed to offer 210 billion rials ($6.24 million) worth of handicrafts as prizes.
She said supporting the online sales of handicrafts was also discussed at the meeting, which can revolutionize the industry.
Mahmoudian said another issue on the meeting’s agenda was the development of infrastructure for supporting e-commerce.
