Tehran’s second handicrafts sale will be held on July 29, the Persian website Tabnak quoted handicrafts deputy of Iran’s Cultural Heritage, Handicrafts and Tourism Organization, Bahman Namvar Motlaq, as saying. “We aim to present Iranian arts and crafts in a manner appealing to all generations. That is why we are investing in the old bazaar in Tehran’s Oudlajan neighborhood to set up more handicraft shops for the older generation, while building modern markets for the younger generation,” Namvar said. ICHHTO supports traditional arts and crafts that are popular but losing market. Brocade is one such handicraft. The organization believes branding will help boost the market for these handicrafts. Tehran Municipality and the Ministry of Road and Urban Development are expected to cooperate in setting up regular handicraft exhibitions, as is customary in some other countries, according to Namvar.
