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Godzilla Named Tourism Envoy
People, Travel

Godzilla Named Tourism Envoy

Fire-breathing, building-stomping Godzilla was welcomed in part of Tokyo on Thursday as a sign of prosperity, not destruction, Japan Times reported. The irradiated monster was appointed special resident and tourism ambassador for Shinjuku Ward, known for its down-home bars and noodle restaurants. Godzilla is standing as an icon has had its ups and downs, but its stature has been reinstated after the Hollywood “Godzilla,” directed by Gareth Edwards, became a global hit last year. Japan is hoping the biggest star in this nation’s movie history will help lure tourists during a market-opening strategy launched by the prime minister. Hiroshi Ohnishi, chief executive of the Isetan-Mitsukoshi department store chain and head of the area’s tourism promotion, referred to Godzilla with the very polite honorific “sama,” underlining respect for the creature as a business-drawing landmark for the region.

 

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