The number of international tourists (overnight visitors) globally reached 1,138 million in 2014, 51 million more than 2013, according to the latest United Nations’ World Tourism Organization (UNWTO) World Tourism Barometer.
With an increase of 4.7% over the previous year, this is the fifth consecutive year of above average growth since the 2009 economic crisis, according to the official UNWTO site.
International tourism in the Middle East shows signs of rebound with good results in most destinations. The region attracted an additional 2 million arrivals, bringing the total to 50 million.
“Over the past years, tourism has proven to be a surprisingly strong and resilient economic activity and a fundamental contributor to the economic recovery by generating billions of dollars in exports and creating millions of jobs.
This has been true for destinations all around the world, but particularly for Europe, as the region struggles to consolidate its way out of one of the worst economic periods in its history,” said UNWTO Secretary-General, Taleb Rifai, opening the Spain Global Tourism Forum in Madrid.
Most of the year’s new international arrivals were in Europe, which reported an additional 22 million international tourists in 2014; its total of 588 million international tourists was up 4 percent from 2013, led by growth in Northern Europe and in Southern and Mediterranean Europe, both of which saw growth of 7 percent last year.
By region, the Americas (+7%) and Asia and the Pacific (+5%) registered the strongest growth, while Europe (+4%), the Middle East (+4%) and Africa (+2%) grew at a slightly more modest pace. By sub-region, North America (+8%) saw the best results, followed by North-East Asia, South Asia, Southern and Mediterranean Europe, Northern Europe and the Caribbean, all increasing by 7%.
As in recent years, tourism is expected to provide considerable revenue. The growth in international tourism receipts in 2014 is expected to have followed that of arrivals fairly close (the 2014 results for international tourism receipts will be released in April 2015).
In 2013, international tourism receipts reached $ 1,197 billion, US$ 230 billion more than in the pre-crisis year of 2008.
Positive outlook
“We expect demand to continue growing in 2015 as the global economic situation improves even though there are still plenty of challenges ahead. On the positive side, oil prices have declined to a level not seen since 2009.
This will lower transport costs and boost economic growth by lifting purchasing power and private demand in oil importing economies. Yet, it could also negatively impact on some of the oil exporting countries which have emerged as strong tourism source markets,” added Rifai.
For 2015, UNWTO forecasts international tourist arrivals to grow between 3% and 4%. By region, growth is expected to be stronger in Asia and the Pacific (+4% to +5%) and the Americas (+4% to +5%), followed by Europe (+3% to +4%). Arrivals are expected to increase by +3% to +5% in Africa and by +2% to +5% in the Middle East.
The positive outlook for 2015 is confirmed by the UNWTO Confidence Index. According to the 300 tourism experts consulted worldwide for the Index, tourism performance is expected to improve in 2015, though expectations are less upbeat than a year ago.
