People, Travel

Destination Translation System for Macau Taxi Passengers

Destination Translation System for Macau Taxi PassengersDestination Translation System for Macau Taxi Passengers

Show Media, a leading global provider of interactive digital taxi advertising platforms, has announced the successful introduction of a new, integrated digital destination translation system in Macau to help visitors more easily reach their destinations. Passengers in Show Media equipped taxis are now able to tell taxi drivers where to go at the click of a button. The new Show Media Destination Translation system is available in nearly half of the entire taxi fleet of Macau, with new units being installed every day.

Macau, also spelled Macao, is one of the two Special Administrative Regions of the People’s Republic of China, the other being Hong Kong.

Show Media’s digital interactive taxi network entertains taxi passengers with fresh interactive content about things to do and see in Macau, as reported by PR Newswire website.

Mitchell Presnick, Director of Show Media, said, “We’re pleased to be able to provide this cutting-edge technology for Macau to help ensure a great first impression for the tens of millions of annual visitors to this world-leading entertainment market, and to make life easier for Macau’s hard-working taxi drivers.”

Passengers in Show Media-equipped taxis simply press the “Directions” button at the start of their journey to choose from a list of popular destinations including hotels, tourist sites and points of entry, which are verbally communicated in Cantonese to the taxi driver through the Show Media system.

“This new translation system is just one part of our effort to help improve the taxi experience for visitors to Macau. We have seen an excellent response from taxi drivers and passengers and we look forward to more in the coming months to further enhance the Macau visitor experience”, Presnick said.

Founded in Nevada, USA, Show Media is the provider of digital interactive taxi advertising.  Its proprietary platform is seen by over 100 million passengers annually across the world.  It launched its interactive taxi TV network in Macau in 2014, working with leading brand partners to entertain and influence Macau’s high spending visitors. The network utilizes high definition 10 inch screens mounted on taxi ceilings to deliver location based messages and interactive cloud-based content to taxi passengers. Show Media’s network reaches 20 million visitors in Macau annually.