President Hassan Rouhani has called on the national broadcaster and domestic media outlets to help defuse US hostile plots that aim to prevent engagement and investment in the Iranian market.
"All the media, including the state TV, and those in charge of the cyberspace and other platforms should consider this important point that the ultimate aim of the world powers, particularly the US, and what we are witnessing in the region is to undermine the Iranian people's hope for the future and provoke skepticism among them about [business] activities and investment," he said.
"We all should be vigilant not to play into the enemy's hands and get caught in this trap," he was quoted as saying by his official website.
Rouhani was speaking after a meeting with the heads of the other two branches of government, namely Parliament Speaker Ali Larijani and Judiciary Chief Sadeq Amoli Larijani, on Saturday.
The meeting was a follow-up of discussions between the three at their last gathering in late October, which focused on ways to shore up the untapped domestic market, fresh out of years of crippling sanctions.
To achieve this objective, the trio had come up with a "mechanism".
US President Donald Trump has adopted a harsh approach toward the Islamic Republic and the historic deal negotiated by his predecessor Barack Obama, along with the other four permanent members of the UN Security Council plus Germany in July 2015.
He has branded the pact "the worst deal ever" and "an embarrassment" to the United States and refused last month to certify Tehran's compliance, despite the UN nuclear agency's testimony to the contrary.
The UN-endorsed deal was expected to boost the Iranian economy by removing decade-old nuclear sanctions in return for temporary restrictions on Tehran's nuclear program.
But a combination of residual, non-nuclear US sanctions and Trump's increasingly antagonistic tone have deterred foreign investors.
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