Denmark to Appoint World’s 1st Digital Ambassador

Denmark to Appoint World’s 1st Digital AmbassadorDenmark to Appoint World’s 1st Digital Ambassador

Denmark will become the first country in the world to appoint a special “digital ambassador” to work on building ties with the globe’s tech giants, according to the country’s foreign minister.

“These companies have become a kind of new nations and we need to address this [tendency],” the country’s Foreign Minister Anders Samuelsen said in a Friday interview with Politiken newspaper, RT reported. 

Samuelsen said the initiative stems from the growing importance of the tech sector to the Danish economy, stressing that Google, Apple, IBM and Microsoft “are companies that influence Denmark as much as other nations do: it’s a new reality”.

The new official will be charged with establishing and grooming Denmark’s relations with the tech giants.

The new appointment will be a tech liaison who reflects a diplomatic power shift between established nations and privately-owned conglomerates.

Samuelsen noted that the novel position will not lead Denmark to turn away from more traditional forms of diplomatic relations.

“We must, of course, maintain the old ways of building relations with other countries. Yet we also need to have close relationships with some of the companies that affect us,” he said.

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