Iran's DEO: No-Rubbish Campaign Successful

A campaign that called for action about waste management concluded after 100 days of operation
Bi-Zobaleh called on people to share videos related to waste on social media. Bi-Zobaleh called on people to share videos related to waste on social media.
Activities in the field of waste will continue but DOE's Education and Research Department will focus on wetland, water, energy and pollution this year

The campaign known as Bi-Zobaleh (Persian for "no rubbish") focusing on the issue of waste, which was initiated by Kaveh Madani, the education and research deputy at the Department of Environment, has successfully completed its 100-day operations. 
Launched on Dec. 22, the campaign was aimed at raising awareness and fostering a sense of responsibility in the community about waste management with the slogan "Let's Start With Ourselves". 
It was planned to operate during winter and continue in spring until April 2, the National Nature Day. "The scheme continued through the early days of the spring season so that the Nature of Iran would suffer less damage on the eve of Nature Day," Madani was quoted as saying by DOE's official news portal. 
Bi-Zobaleh was a call for people, especially government officials and celebrities, to share a one-minute video about rubbish with the related Hashtags BiZobaleh and Let's_Start_With_Ourselves (in Persian) in the social media.
Many people, including Isa Kalantari, the DOE chief, and Massoumeh Ebtekar, the former head of DOE, as well as President Hassan Rouhani joined the campaign. 


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