Technology, Cultural Awareness Missing in Energy Optimization 

Lack of access to cutting-edge technology in household and industrial sectors, and the absence of cultural awareness regarding energy optimization have placed Iran among the most energy inefficient nations, the head of the Iran Association of Energy Service Companies said.
“Households use at least 35% of the total electricity generated in Iran, which can decline to 20% if energy-intensive appliances are replaced with energy-efficient equipment,” Saeed Mohazab Torabi was also quoted as saying by ILNA.
There are 300,000 wells in the agro sector, all equipped with pumps, but thanks to outdated technology, a massive amount of power goes to waste in the sector, he added.