Iranian Startup Boosting Value Added Services

Iranian startup SMS.ir has unveiled a new customer relations management platform that can assist firms with offering value-added services (VAS). Requiring a user verification code, the framework may also rid the already frustrated subscribers of spam messages.  
Dubbed Payamak-e Sefid (literally meaning 'white text message') the platform is a value-added service management platform developed by SMS.ir, a subsidiary of Ideh Pardazan Company.
VAS refers to all services beyond standard voice calls and text messages including text-message based contests and polls, missed call alerts, sports and news services and mobile advertising.
"This platform is designed to bridge the gap between service providers and users, and endeavors to encourage effective and focused methods in offering value-added services via text messages, rather than using the old-school inefficient bulk distribution," Ideh Pardazan CEO Vahid Khosravi was quoted as saying by ISNA.